Developing a Marketing Strategy for Farm Operations

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Name: Developing a Marketing Strategy for Farm Operations
Date: August 3, 2017
Time: 9:00 AM - 11:00 AM PDT
Event Description:
This workshop will help farmers develop a strategic marketing plan to reduce farm operation risk. A marketing plan includes understanding you target market, your competitive position in that market, how you intend to reach that market, and what differentiates you from your competitors. As external factors influence the market, your plan may change so it needs to be flexible. Our experts will assist farmers in how to assess financial condition, goals and objectives, determine what price objective is needed to fulfill goals, understanding market outlook, understanding production risk and pricing tools available, and putting together an overall marketing strategy.
Location:
International AgriCenter, 4500 S Laspina St, Tulare, CA 93274
Date/Time Information:
08/03/2017 9:00 am to 11:00 am
Contact Information:
Frank Nunez Program Development Assistant
Fees/Admission:
Free - There is no fee to attend this event.
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