This workshop will help farmers develop a strategic marketing plan to reduce farm operation risk. A marketing plan includes understanding you target market, your competitive position in that market, how you intend to reach that market, and what differentiates you from your competitors. As external factors influence the market, your plan may change so it needs to be flexible. Our experts will assist farmers in how to assess financial condition, goals and objectives, determine what price objective is needed to fulfill goals, understanding market outlook, understanding production risk and pricing tools available, and putting together an overall marketing strategy.